A New Territory: The East + The West

The Economist Intelligence Unit reported that the majority of the CEOs they questioned were now looking to emerging markets for their new customers. Some 71% of them intended to have more people on the ground in new countries, and in the next three years, 78% intended to have more cross-cultural teams. As with any large sociological, cultural or economic shift, there are pockets of resistance, pushback, and challenge. While business leaders are trying to stay ahead of the waves., the biggest blocker to their future success? They believed it was cross-cultural misunderstandings. 

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However, this does not have to be daunting. I am here to guide you through communication and action tactics in the East to make sure nothing is lost in translation.