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Brand Messaging

Energy Focus has a lineage of pioneering LED technology long before any other lighting incumbents. Their patterned technology for the US Navy and NASA allowed them completely focus on inventing life-changing technologies that were not widely adopted in the commercial and consumer markets. 
As the company continued to advance the economics of its technology, it needed to
translate complicated technical specs into
easy to understand and fitting specs in bids
and large projects. In order to transform the
market, we partnered up with the right
partners, positioned ourselves as the
educators, and acted as the lobbyist for
human centric lighting.

New York Energy Week Moderator
A Flipbook of True Touching Stories
The intention of transforming the US education facilities came from a personal place for the CEO of Energy Focus. Children are the future to our planet, yet the environments they are learning in are not meeting the most basic optic standards. As parents, educators, and decision-makers, we are committed to delivering the message across all levels for accelerated lighting transformation in schools.
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